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Hello - my name is Mike Pearce and I am a lecturer in English Language at the University of Sunderland.

You are invited to take part in a survey about names for groups of people in North East England. These words (like 'Cockney' and 'Scouser') are known as ethnonyms. I hope to make a map of these ethnonyms based on what the people who complete the survey think. 

Your responses will be strictly confidential and data from this research will be reported anonymously. 

If you would like to help with this project (the results of which will be presented online) please start the survey by clicking on the Continue button below. Participants will be entered into a prize draw with a chance to win store tokens.

If you have any questions about this survey, please email [email protected].